WEBSITE DESIGN has become an integral part of businesses. Thus,
the Website design should be able to catch the eyes of customers
and to do so it is crucial that it should be user friendly. It
should be properly designed to have a professional look. The
following are the steps for online presence of professional
website:

First impressions are the best impressions and hence the first
impression of the site can be got from its graphic and layout
designing. The Professional Website Design should be simple and
lucid. All the pages need to be consistent in background, color
usage, text format and screen layout. For more help visit to:
www.oversightsystem.com.A detailed understanding can be seen
below.

The color schemes express the characters of the website and make
it unique and attractive. The selection of the set of colors for
background & text has to be done very carefully. It is
recommended to use the dark color Vs light color combination, In
other words, light text against a dark background or dark text
against a light background is suggested. It would be a blunder
if a background pattern that has both dark and light colors is
used, as this would make it difficult to choose a text color
that is readable against such a background. Background image or
texture chosen should contrast well with the text color, so that
it is easy to read on screen.

One of the most important parts of a web page is text. It can
make the page look very professional or very unprofessional.
Consistency in fonts is required; In other words, using varied
fonts throughout the pages should be avoided. The standard fonts
used on the Internet are Arial and Verdana as they are most
readable on computer screen and as for headlines Georgia is used
most extensively, Lay out of the page should be with tables, and
the width should be in percentage terms (100% to window size)
instead of a fixed number of pixels. If done so, the content of
the page will be flexible even with changes in browser window
size, without the need to scroll horizontally. Tables enable
displaying the contents in sections like a newspaper.

LINKS should be well organized, properly interlinked and easy to
detect by using appropriate colors. Links should be underlined &
a different color can be used for visited links, a link to the
homepage should be displayed on all the internal pages. It
should be ensured that there are no broken links simple text
navigation links at the bottom of long pages should be provided,
so that users don't need to scroll up. The content of
professional website should be in bulleted or numbered list with
direct to the point in short paragraphs, as long blocks of text
passages can be boring for the reader. The intention of the web
pages should be made clear.

TOP of the individual pages are to be loaded with most important
and essential content with a brief header. This will quickly let
the user know, your web page is the page what he is looking for,
helping the user easily identify his/her requirement. for more
detail go to:www.impacts-audio.com.A simple logo with
captivating tag line on the top of the page acts as an identity
of the website.

Author: Naveen k

Mart Cards in recent times are gaining popularity owing to the need for more secure solutions for various domestic and industrials. Let us quickly know about the basics of Smart Cards.

A smart card is akin to a plastic card and has the same size of a credit card integrated with an embedded microprocessor chip. This chip has the capacity to store data information that is about 100 times greater than a magnetic stripe. We can add, rearrange, and delete the data by reprogramming the chip. Here is a quick procedure for creating smart cards:

1.Manufacturing the IC (integrated Chip)
2.Placing the IC Chip into a module
3.Choosing Data
4.Producing the card
5.Printing the card
6.Embedding the chip module
7.Personalisation of the chip
8.Interfacing with a Terminal

Types of Smart Cards

There are typically two types of Smart Cards. They are Memory Cards & Microprocessor Cards.

Memory Cards

Sometimes referred as synchronous cards, these are mainly made use for storing information. Common applications include prepaid telephone cards in public telephone booths. There are no general protocols for communicating with memory cards. No international standards exist for the regulation of communications protocol between the smart cards and the terminals. This type of card are sub-divided into two groups namely
1.EEPROM Memory Cards for data storage
2.Memory Cards with Registers

An EEPROM Memory card is a storage card with rewritable memory. This card is used to hold info like buyer profile for loyalty card or database information that can be transferring from an application to another. Memory cards integrated with registers have a very limited memory sizes. The registers make use of use hard-wired logic to decrement a large number via a number of counter stages with values in the decreasing order. When all the counters stages have been done in, there is no value or money left on the card. They are discarded because these cards are not rewritable.

Microprocessor Cards

The Microprocessor Cards are truly Smart Cards also known as asynchronous cards.Some of the common applications include Identification & the Electronic Purse.The chip comprises a Memory area ranging from 1 kilobyte to approximately 64 KB at present. Unlike memory cards that do not have standardized protocols, the layout of the pins for micro-controller card is standardized in accordance with the International Standards Organizations (ISO).

Check out our useful articles on Smart Card Printers before you go for Smart Card Solutions. You can also read useful articles and product reviews on ID Card Solutions & PVC Cards Solutions.

By: Shameer.S
http://www.articledashboard.com

With the introduction of various internet sites, it is now possible for people to connect with others and make free phone calls. Calling has never been so simple. Now with the coming of various websites, it is possible for people to connect with others staying overseas. The technology is digital and allows the users to easily connect with others. This method of telephony is seamless and subscribers can enjoy the benefits of forwarding calls along with sending messages. People of all age group can easily learn accessing this technology. Free call makes it possible for users to benefit from the services of telephony.

Now free internet calls can be be easily 'terminated' to distant places of the world. People delight in the joy of making free internet phone calls. It is absolutely essential for a person to register himself with a site that makes it possible to make free internet calls and forward messages with ease. The users no longer feel any hassles while forwarding calls. Thus, the internet has emerged as an ultimate option for making calls to distant places with ease. The user-friendliness of the system is also very appealing. Anyone can easily learn using the system and make distant calls with ease.
Thus, websites of today are launched with the capability of free phone calls. These websites can be accessed either on a laptop or a mobile as the case may be. So, users feel great about it as it becomes possible on their part to avail cheap telephony services even while they are on the move. The ease with which this can be done draws the attention of a varied section of society. Moreover, the system is cheap and allows users to connect with others. Traditional phones can also be brought to use and subscribers can connect with it by means of some adaptors.

In most of cases, free internet calls are made possible with websites. Having registered with sites, subscribers can make free calls with ease. It is possible for them to find detailed information about the websites from the various online sites. Users feel delighted to make good use of the websites after having registered themselves with them.

With this application, people can easily make free calls and maintain close contacts with others. The resellers of the technology make accessing VoIP all the more easy. Now one can avail this service from any place of the world. It is becoming very popular day by day and users from any corner of the world just love to access the facilities provided by the free internet calling service.

Registration can be done from any place of the world as the websites can be accessed from anywhere. Thus users can easily get themselves registered simply by providing some personal details. The details include phone number and email address. This is necessary in-order to receive the customer services offered by the service provider. Thus it is possible for people to connect with others without any breaks. The users feel great to dial international numbers. Once they get connected, it is possible for them to share images, send messages and see the other person who is receiving the call at the other end.

By: Nisha
http://www.articledashboard.com

In 2001, Xbox 360 was released presenting the first high-profile seventh generation video game console. The new release of Microsoft Company proved to be number one smash hit from last year. The ultimate console is been designed in the most magnificent way. The spectacular gaming device was highly appreciated all over the world. The most attractive point of all your Xbox game is that you can enjoy playing games sitting in your home. For some people it may sound home-sick but you should notice it’s all about learning and developing your mind right from small age just if you play even for a couple of hour. The Xbox 360 is known to be one of the leading gaming systems available today.

The more increase in the percentage of sales was marked much in North America. Xbox 360 games are highly-upgraded than video games. Youngsters and small children are now got used to play when they feels to step in the gaming arena. The release of Xbox 360 games created hype in minds of all viewers, for its over-demand units sale at the time of launch. Xbox has played a vital role in off beating subtle fight compared to other game station like Playstation of Sony, Nintendo Wii, and Nintendo DS. These gadgets come entrenched with various attractive and exciting games. The appealing animation and demo used in these games is the plus point that people will like to prefer.
The gaming industry has flourished in the most alluring way. They offer high end gaming gadgets in a very attractive price. The latest and the sophisticated Xbox 360 have made occupied its place in the market due to their various innovative and high-end features. The Microsoft Company also enhanced their gaming gadget with different upgraded version. For example Xbox Elite, Xbox Pro, Xbox Arcade, and Xbox Core in the over whelming market in demand of good response. Every processor of Xbox 360 game was alike with some more or less similar features but with complete advanced features.
Some of the common features that can be seen:-
(vi) Memory storage capacity of hard disk drive.
(vii) Wired & wireless controller
(viii) Ethernet cable for Xbox live.
(ix) Headset
(x) Entertainment media package. And to adorn the case of Xbox 360 game there is set of couple of game set offered.
The Xbox 360 Game is compatible with the Zune and Apple’s iPod to play media files. You can also avails the benefit of accessories like faceplates for customization, headsets for chatting, a webcam for video chatting, dance mats and Gamercize for exercise, three sizes of memory cards, and three sizes of hard drives to its customers. The Xbox 360’s genuine graphical user interface is the Xbox 360 Dashboard.

Thus, playing Xbox 360 game is just a great experience. Even for those who like to play video games they can also opt for Xbox Video Game. The latest Xbox games would surely insert extra flavor to your gaming skills.

By: Bella Mclaine
http://www.articledashboard.com

The PC to phone calls are looked upon as very sophisticated methods of reaching out to people living at distant places of the world 'free of cost'. Users really feel delighted to make use of this service as it is one of the prime means to connect with others. Availers of this network connection remain very satisfied with the connectivity provided the system. It is one of the best and people can make use of Internet to reach out to others on their mobile handsets.

This PC to phone service is applauded at every place of the world. Users can easily subscribe to the service by accessing the Internet from any place of the world. The resellers and wholesalers of the technology make it is easy for people to reach out to others by simply registering themselves to the websites catering to offer this telephony service. The registering process is also very simple and it takes just a few steps to complete the entire registration. People can get themselves registered by providing some personal information such as email address and mobile phone number. This is important as the user can then avail every customer service provided by the service provider. It then becomes possible for the subscriber to continuously avail the connection without any interruption.
The billing process in the PC phone calls is also made simple. Now, online billing methods make it possible for people to stay connected by paying off bills from any place. Thus users can keep travelling and pay their bills simultaneously. The service is one of the best and keeps people connected all the while. Moreover, it is very user-friendly and any person can easily learn to use the system. It then becomes possible for people to forward calls. Once connected with an end user, caller can also send messages and share files with them. Thus PC to Phone calling is very beneficial. The system also allows three way calling and so a number of people can be involved in making calls.

PC to Phone calls are becoming very popular and people have started to abandon their traditional means of connectivity. It is possible for people to connect with others by simple availing Internet connection. Having done so, the websites that cater to provide communication service that can be accessed on a mobile or a laptop. The subscribers can then easily stay connected with others at very low calling cost.

Information about the sites that offer PC phone calling service is available on the Internet. Users can easily find out such websites and register themselves with them. Then it becomes easy for people to connect with others even if the end user is staying at distant places of the world. The websites are user-friendly and so every age group of people can easily access its services. There are no hassles involved in forwarding calls and the callers get connected instantly.

This service is one of the best and some service providers also bring free services. But it all depends on the type of reseller or wholesaler from whom this telephony service is availed. Resellers of PC calling service are found at every place of the world. So, it is actually easy for people to start availing this telephony service once they are registered with a service provider.

By: Nisha
http://www.articledashboard.com

Search Engine Optimization

Black Soft offers world class expert "SEO 4 Website" services to clients throughout the world. Since inception, black soft Interactive has built a formidable reputation for results in natural as well as "organic search engine optimization" for website. Our service offering includes natural search engine optimization "SEO", "Internet marketing", "Search Engine Placement", "Directory Submission", "Article Submission", "SEO for Website", "Search Engine Rankings", "Website Design Development" and "Website 4 SEO" in india and across the world — all aimed at promoting websites in search engine results, directory submission, article submission, increasing traffic and finally promoting business.

Website For SEO

Black Soft provide complete web promotion services globally, that includes Search Engine Marketing (SEM), SEO consulting services, market research, as well as directory submission, article submission and web development campaigns. We target your Website for SEO services to provide guaranteed top rankings to your website in major search engines and increase traffic to your website, thereby helping you to promote your business globally. SEO solution for website having online Search Engine Optimization Services are a set of processes that your website is subjected to by our SEO Experts which ultimately result in:

Search Engine Ranking via Ethical SEO

1. Top rankings on search engines like Google, Yahoo, MSN etc. and get maximum benefit.

2. Greater visibility and popularity by Article Submission and Directory Submission.

3. Targeted traffic to your website which enhanced your online sales.

4. Growth in business by overriding the competition.

5. Reach out to 500 million visitors coming through search engines.

6. Maximize your Return of Investment and a focused and targeted audience efficiently

"Why Black Soft"

We not only help in increasing your business but also provide wings to you business growth which override business competition. Our client will tell you? how highly they are impressed by our domain knowledge about Website 4 SEO, Search Engines Optimization, Directory Submission, Article Submission and Website Development . Today we can proudly say that we grew with the internet. Our experience in launching many turn-key in-house projects "Website 4 SEO" makes us stand apart from the crowd. Our client list and their testimonials speak for themselves. The success of your website will not be measured by how good it looks how fast it loads. The success of your website will be measured by, how much money and customer it makes. Only the first 10 sites will attract visitor on Search Engine. Only those 10 sites have a chance to convert a site visitor into a new customer. So SEO for Website is important in this era within 10 second a new website comes, If you want to grow your business don't ignore SEO 4 Website.

Article Submission

one of the greatest ways of getting ranking is submiting articles to article directories. You will get backlinks from thousands of different ip's and high PR directories. Your backlinks will be located into your articles page. So your links will be related to your site, this will boost your ranking.

Directory Submission

Over the past 3 years, Black Soft has successfully executed manual Directory Submissions of thousands of customer websites related to all kind of industry with highest approval rate that repeatedly lead to improvement in search engine ranking, increase crawling and indexing, more traffic, enhance branding and more conversions and sales.

To Know More, Just Log-in to:

http://www.website4seo.com

Multimedia is media that uses multiple forms of information content and information processing like text, audio, graphics, animation, video, interactivity) to inform or entertain the audience. Multimedia also refers to the use of electronic media to store and experience multimedia content. Multimedia is similar to traditional mixed media in fine art, but with a broader scope. The term "rich media" is synonymous for interactive multimedia. Multimedia means that computer info can be represented through audio, graphics, image, video and animation in addition to traditional media (text and graphics). Hypermedia can be considered one particular multimedia application.

Multimedia finds its application in various areas including, but not limited to, advertisements, art, education, entertainment, engineering, medicine, mathematics, business, scientific research and spatial temporal applications. Below are the several examples as follows:

Entertainment and fine arts
Multimedia is heavily used in the entertainment industry, especially to develop special effects in movies and animations. Multimedia games are a popular pastime and are software programs available either as CD-ROMs or online. Some video games also use multimedia features.

Multimedia applications that allow users to actively participate instead of just sitting by as passive recipients of information are called Interactive Multimedia.

In the Arts there are multimedia artists, whose minds are able to blend techniques using different media that in some way incorporates interaction with the viewer. One of the most relevant could be Peter Greenaway who is melding Cinema with Opera and all sorts of digital media. Another approach entails the creation of multimedia that can be displayed in a traditional fine arts arena, such as an art gallery. For the most part these artists are using materials that will not hold up over time.
Education
In Education, multimedia is used to produce computer-based training courses (popularly called CBTs) and reference books like encyclopaedia and almanacs. A CBT lets the user go through a series of presentations, text about a particular topic, and associated illustrations in various information formats. Edutainment is an informal term used to describe combining education with entertainment, especially multimedia entertainment.
Engineering
Software engineers may use multimedia in Computer Simulations for anything from entertainment to training such as military or industrial training. Multimedia for software interfaces are often done as collaboration between creative professionals and software engineers.
Industry
In the Industrial sector, multimedia is used as a way to help present information to shareholders, superiors and coworkers. Multimedia is also helpful for providing employee training, advertising and selling products all over the world via virtually unlimited web-based technologies.
Mathematical and Scientific Research
In Mathematical and Scientific Research, multimedia is mainly used for modelling and simulation. For example, a scientist can look at a molecular model of a particular substance and manipulate it to arrive at a new substance. Representative research can be found in journals such as the Journal of Multimedia.
Medicine
In Medicine, doctors can get trained by looking at a virtual surgery or they can simulate how the human body is affected by diseases spread by viruses and bacteria and then develop techniques to prevent it.

"Graphic Design" encompasses a whole range of media services. Website Outsourcing is your one stop shop for all kinds of graphic designing services. With many years of experience designing high quality professional graphics and advertising material, we are well suited to be your long-term graphics partner. As your company grows and therefore you graphics needs, you will find it makes more sense to associate your firm with a vendor who is experienced in all aspects of graphics designing.

www.websitesoutsourcing.com

SEO means search engine optimization – a method that will improve the visibility of a website in the search engine listings, but you probably already know that. It’s the best way to promote internet business. For traffic expert to work you need to have a website designed according to the World Wide Web Consortium (W3C), that means a website without technical difficulties (flash, improper Java scripts, frames) and with a clear, user friendly design. Once you have that, start your SEO work. Here are the 8 ways to get targeted website traffic.

1. Keywords – Keywords will get you traffic from the search engines. For the best search engine traffic you have to use the most relevant keyword in your content. Keywords show the links of the websites with relevant information to the searcher. So, find out the relevant keywords and use them. 2. Content- The content should be of good quality and relevant. When a reader searches for something he will go to the website which has the relevant content. 3. Meta tag – The meta description tag will help you to get the best search engine traffic. Meta tags show the description about the content in the website. Readers read them before entering any websites displayed as a result of a search. Use keywords in the meta tag as search engines also rank your website according to the meta description tag. 4. Site structure – Your site structure should be good and strong. It should be easily accessible and should not have any broken link. 5. Link – Link your website to other websites. This will help you in getting more visitors as more links will get you in a better rank in the search engines. 6. Submission –Submit your website to different search engines. When you submit it to the search engines, it becomes available to the readers who search for something. 7. PPC ads – PPC ads that come up with the search results can also get you search engine traffic. PPC ads may get you the best search engines traffic. 8. SEO – For the best search engine traffic you have to perform Search Engine Operations on your website. SEO will make your pages optimized for search engines and you will get more search engine visitors.

Every website listed in the search engines has a position, or ‘ranking’, and each one of these rankings can change very quickly, in some cases as often as weekly or even daily. One day your website’s in a good position, then the next you’re wondering what happened to it. Staying on top of this situation is a must for any SEO professional – you need to become a search engine expert.

Good SEO requires frequent updates and ranking checks.You might have a good spot today, but all it takes is for a few new sites to open, and before you know it you’re back down at the bottom. If you pay attention to your rankings, then you have a shot at fixing things that go wrong before your rankings fall too far.

By: David Clark

Making money on the internet is quite simple really and is not something only the chosen few are honoured with. It is quite likely the best type of business to own today and as it normally means working from home as opposed to commuting to and from an office, this is a huge plus for many people out there. It is not just for the know-alls who know all there is to know. It's for regular people like you and me. We too can also earn a decent living everyday by using our computers and our brains.

Making money online is a great way to get to stay at home and be your own boss. It's so much easier than a traditional type of business but you will need to put time and effort into it - it's not a plug-in-and-watch-the-money-roll in way of earning money as many would have you believe. And it is certainly not a get rich scheme no matter what proof of earnings Mr Look-At-Me-Earning-Money-On-The-Beach can show you.

Making money online is quite easy, particularly when you know what to do and just how to do it. That's common sense I know, but it is true in this area of working from home earning a living. Owning a website business is something that anyone can do, though of course it is not for everyone. It is becoming more and more appealing to folk as they see the potential out there on the worldwide web for earning a more than liveable income.

Making money on the internet with a website business or similar means is invigorating, challenging, rewarding, and flat out addictive. That's my opinion and I think it's that of many others out there who are working from home. It is something millions of people either want to do because it sounds like a dream come true, or want to avoid because it sounds like a big headache trying to figure out all of the internet's complexities.

The actual working from home aspect on your computer really does suit a lot of folk and I believe that any cons that do exist are certainly outweighed by the pros. A con which is often written about is the need for much more self discipline than normal jobs. This is a fair point but really, when the money starts to come in, that's motivation enough I can assure you. The main problem is the finding of a suitable business to have in the first place. This deserves a totally separate article, one where finding a business is given the time and information it needs.

Suffice to say that if you use your common sense and check out ALL the facts of any business you're thinking of and satisfy your doubts and fears, you should in time find a business that's right for you. And don't forget - check out all the facts that the business itself tells you no matter how taken in you are by Mr Smoothie or Mrs Temptress.

Once you have found your ideal business and have actually started working, that's when you will start to appreciate just how enjoyable working from home really is. Go out and get it.

By: John Milligan

Generic names and Trade Marks
In the offline world a generic name is never a good brand name. Such names have limited potential as trade marks even if you manage to register them (which we may manage to do for you in combination with a logo). Nevertheless people choose generic names because the name immediately communicates the type of goods or services the business provides.

Is it any different online? Would brands like Books.com, Books4Less.com, Business.com Pets.com, and PersonalInjuryLawyer.com, be good ones?

Before answering this question, let us clarify what is meant by 'generic' from a branding and trade mark point of view. A generic name is one that describes the product a business is engaged in providing. Whether a name is generic is relative. Examples of generic domain names that have reportedly fetched large sums of money on a resale as domain names are Wines.com and Mortgage.com. Such names are generic as brand names for a wine merchant or mortgage provider respectively. To give a ridiculous example, if the wine merchant used the brand name Mortgage.com, or the mortgage provider used the brand name Wines.com, the names would be distinctive rather than descriptive for trade mark purposes (although as a brand name it would still not be as good as a proper name - a side issue which is outside the scope of this article).

So, provided a name does not “consist exclusively of signs or indications which may serve to designate the kind, value, quantity or purpose of goods or services”, it may be trade marked. A distinctive, different and non descriptive name gives you the singularity that is the hallmark of a memorable, trade markable brand name.

In trade mark terms the best names are made-up ones that are suggestive of the product or services to be supplied, but not descriptive of them. If a business can coin a distinctive name - ideally a proper name like Coca Cola, Exxon, Ford, Mercedez Benz, McDonalds, Starbucks, the name will be ideally suited to the purpose of building brand identity around it.

Why not a descriptive name?

The danger in choosing descriptive names is that the business sets itself up for confusion with competitors. Descriptive words are those that competitors may legitimately want to use to describe or advertise their products and services. For example a wine merchant will need to be free to use the word ‘wine merchant’ otherwise it could not engage in its business activity. If the first person to use the word 'wine merchant' were able to stop everyone else using the term, then it would give the first comer such a monopoly that they could stop all competition in the marketplace. That is far from what trade marks are designed to achieve.

So, given that you cannot stop competitors using the same descriptive words in their names, choosing a descriptive brand name inevitably means loss of some potential customers because prospective customers who are trying to find you may mistakenly find your competitor instead. Therefore, descriptive names are poor vehicles for capturing goodwill or brand value. You do far better in the long run with a distinctive brand name than with a descriptive one. Once you achieve name recognition trade mark law will prevent competitors free riding on the back of your success by using name that are similar to yours. This is the essence of trade marks - to reduce the likelihood that consumers will mistake other businesses for yours.

Names and brands - online
How does all this translate to the web where there is a tradition of choosing generic brand names? Is a generic name a good choice for an online start up? Well no.

What makes a good brand name offline is no different to what makes a good brand name online. Although people tend to think it is good to opt for generic names – possibly because they confuse the search engine advantages that such names may have with what makes for a good brand name – generic names are in fact a poor choice of online brand name, just as they are a poor choice for offline brands. In the short term they may help you to communicate what your business is all about. For example, if you are called Books4Less, people will immediately know something about your aims. But on the other hand, if you are called Amazon, they will not immediately know that they will get a good price from you. However, once Amazon has proved itself to you, its singular name will be etched in your memory far better than a non distinctive name like Books4Less.

So, why do so many internet businesses choose such bad names? Possibly because when the internet was new, and there were few sites up and running, a common, generic name was an advantage. If you wanted to look for a site selling toys, you typed in “toys.com”. It was like an old fashioned grocery store. Whatever you wanted you looked for by its name. So, a common, descriptive name was the most direct way to communicate what the site was all about. However, the advantages of these descriptive names immediately disappeared once the numbers of websites grew.

Newcomers to the web nevertheless carry on copying what has gone before. They think a descriptive name is the way to go, and adopt such names in the misguided assumption that this is the correct approach. Just because many sites use common names doesn’t mean that a common name is the best strategy for your site. It only means that most internet operators are under group pressure to conform.

Guidelines for choosing online brand names
So, when you are choosing online trading names, try to emulate the successful internet businesses by choosing singular names like Amazon, Yahoo, Dell, Bebo, Facebook and Ebay. These are the businesses that have prospered and entered our collective consciousness, while the numerous generic named businesses that came and went despite enjoying serious venture capital backing have faded into oblivion. All they have left behind are valuable domain names that may have changed hands several times by now, and are principally valuable for search purposes. For example, books.com redirects to Noble & Barnes bringing extra traffic to that site.

Another point to bear in mind when choosing names is that on the internet there are no shop signs or geographic areas to attract passing traffic. With an offline shop called ‘Books’ someone driving past may notice the bookshop for reasons other than its name. For example, the shop may stand out due to its striking window dressing, or by virtue of its location, or simply because it is now there instead of the print shop that used to occupy that space. On the web, people will only find you through your brand name. So, the last thing you need is to get lost among a sea of similar names.

By: ipbrands
Article Directory: http://www.articledashboard.com